WebTrends Buys Site Testing and Optimisation Firm

Site analytics provider WebTrends has agreed to acquire Widemile, which offers multivariate testing and site optimization technologies and services. Terms were not disclosed.

Widemile's on-demand multivariate testing and site optimization platform provides wizards, real-time reporting and analysis, and advanced visitor segmentation, along with advice, training and reporting capabilities. WebTrends says the buy will further extend its core objective that 'customer behavior must be tested, interpreted, optimized, and measured to provide customer intelligence professionals with the ability to make their businesses more successful.'

'Our customers want to further leverage the rich data set available with Webtrends Analytics' comments WebTrends CEO Alex Yoder, 'and Widemile's capabilities provide a natural path to help our customers achieve better performance and improved ROI'.

Robert Bergquist, Widemile CEO and President, says the two offerings 'fit naturally' and continues: 'The combination is a best-in-class integrated web analytics and optimization platform allowing users to plan online marketing programs with the assurance that built-in testing, targeting, and optimization solutions will maximize conversion rates.'

The two are online at www.webtrends.com and www.widemile.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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