TNS Explores Asian Passions

TNS has launched a series of reports measuring the sporting and entertainment passions of consumers in Asia.

The new syndicated PassionIndex 2009 has been designed to identify the drivers of interest in sports and entertainment throughout the region. Initially, the service will cover Singapore and Hong Kong, with potential to expand to other regions.

'The success of major events such as the Singapore Grand Prix last year and the popularity of international football clubs such as Manchester United in Asia are indicative of the increased appetite
for sports and entertainment,' commented Mathew Densten, Associate Director, TNS Hong Kong.

'The new report helps marketers identify which sponsorship vehicles are the best match to any particular brand's target market.'

TNS's PassionIndex, which has been used in more than 18 markets across the globe, allows for direct comparison across sponsorship properties from sporting teams and personalities through to entertainment. It forms part of the firm's SponsorMap range of tools for sponsorship evaluation.

Web sites: www.tns-global.com and www.sponsormap.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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