Agricultural Data Firms Partner

German agricultural MR specialist Kleffmann Group has partnered with XS Inc - a firm which produces North American ag retailer point-of-sale data - to develop a new suite of market research and intelligence services.

The first product to be launched from this collaboration is an application tool for agricultural products in Canada, called amisPOS. This blends Kleffmann's market research with XS's DataConduit point-of-sale data collection and processing technology, to provide sales transaction data for manufacturers and distributors serving the pesticide and fertilizer markets in the country.

An initiative is also underway in Brazil, as part of the firms' plan to expand into South America. 'We operate a substantial business in Brazil with nearly 200 people working from our offices near Sao Paulo,' explained Kleffmann Group CEO Burkhard Kleffmann. 'From a resource standpoint, we can provide XS the support they need to develop a South American presence.

Similarly, XS President Fulton Breen explained that XS can provide resources and services in the Canadian market.

Kleffmann has subsidiaries in 22 countries worldwide, and offers an extensive portfolio of market research products including advanced custom research services and a collection of seed, crop protection and animal health panels.

Web sites: www.kleffmann.com and www.xsinc.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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