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Nielsen Invests in On-Trade Insight Specialist

August 11 2009

In the UK, Nielsen has taken a stake in CGA Strategy which offers market intelligence for retailers in pubs and bars, and for drinks brand owners while CGA has taken over Nielsen's sales tracking activities in the sector. Terms were not disclosed.

Jon CollinsStockport-based CGA was formed in 1992. Its flagship Drinks Places product contains information about each of the 140,000 on-licence premises which make up the full trading universe of the on-trade market.

The companies believe the combination of their systems and processes will produce 'unparalleled insight' into pubs and the on-trade market as a whole.

CGA CEO Jon Collins explains that the primary delivery of data to the on-trade will now be through his firm: 'By combining different methodology, and pooling different systems we will get a more robust picture of the market with which to model our picture of the licensed trade'.

Nielsen MD Justin Sargent adds: 'By combining the agility and expertise of CGA with the rigour and scale of Nielsen, we will be able to provide our clients with a unique and complete service.'

Web sites: www.nielsen.com and www.cgastrategy.co.uk .

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