Hoffman York Launches Greenscape Division

In the US, marketing agency Hoffman York (HY) has established a division dedicated to helping clients drive demand and awareness of green products and services.

The new HY-brid unit offers a combination of market research, collateral, interactive and PR consultancy to help clients understand and explore opportunities that exist in the green marketplace.

The process begins with a consultative phase that results in the development of a green marketing platform. This platform becomes a part of the client's communications strategy, incorporating sustainability messaging. HY-brid then develops and implements programs to help clients deliver those environmental messages.

'We have deep experience helping clients understand how to position the 'green' of their products or services,' said President Sharon Boeldt. 'Today, most companies' products or processes already contain green components, and those that don't, can benefit from our counsel on how to take a step toward sustainability.'

The division has its own web site at www.hy-bridgreen.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.