Three Screen Data Solution Launched

In the US, video and media data technology firm Concurrent has introduced a solution designed to offer a 360-degree view of linear, video-on-demand (VoD) and interactive media consumption across the three screens of TV, mobile and online.

Concurrent offers data management solutions which are deployed in 265 international markets and cover more than 32 million digital households worldwide. Based on an advanced mediadata infrastructure, the firm's data collection and management software enables partners in the audience measurement and analytics arenas to make sense of viewer and content consumption and operational data.

Its new Central Data Warehouse (CDW) offers a centralized storage solution that allows broadband operators to consolidate their collection, storage and correlation of media data.

With the introduction of CDW, Concurrent says its customers can accelerate their support of those industry-wide audience measurement firms that are calling for real time, cross-services data.

'With CDW, operators can leverage their real-time, census-level data to deliver accurate reporting to their valued stakeholders, who in turn can make informed decisions regarding content consumption and advertising effectiveness across multiple services and screens,' stated Paul Haddad, VP and General Manager, Media Data and Advertising Solutions (MDAS).

Concurrent offices are located in Atlanta, Ft. Lauderdale, London, Hong Kong, Beijing, Paris, Munich and Tokyo.

<10109>Earlier in the year, Concurrent and multi-screen measurement firm Rentrak introduced an approach to collecting media data across operators, which enables cross-platform service reporting.

Web site: www.ccur.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.