Enprecis Appoints Asia CEO

US-headquartered automotive manufacturing marketing research specialist Enprecis has appointed Ike Lee as CEO of its Asia operations.

Enprecis offers to help companies gain the most from their Consumer Quality Insight (CQI) initiatives by performing market research around product quality and appeal. Its Enprecis Insight Services (EIS) suite of web-based automotive solutions offers an online approach to customer feedback, while its virtual focus groups provide a forum from which to gather feedback about new products and services.

After arriving in the US in 1980, Lee became an angel investor, venture capitalist and mentor to startup management teams. He is CEO of his own technology consultancy, which specializes in providing management consulting, and mergers and acquisitions advisory services to existing and startup firms.

Lee specialises in bridging the divide between high tech businesses in Asia Pacific and those in North America. He is also a Venture Partner at corporate investment firm Ignition, helping to develop the firm's Asia-Pacific businesses.

'Ike's intellect and experience presents a unique understanding of the role and opportunity of American innovation in our transforming world,' says Richard Counihan, CEO Enprecis. 'His insight, deep understanding of, and connections to institutions in the Asia-Pacific region make him a welcome collaborator and contributor.'

Web site: www.enprecis.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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