Social media monitoring and engagement specialist Visible Technologies is extending the application of its truCAST engine and launching truPULSE, a real-time social media intelligence service.
The truCAST Suite of products allows clients to aggregate real-time social intelligence on one platform for business purposes, and includes flagship product truVOICE, which offers advanced data collection, cross departmental engagement workflow, approvals and tracking of social media conversations; on-demand listening tool truPULSE; data repository truSEARCH; report and advisory service truINSIGHT; and online reputation management suite truREPUTATION.
The new truPULSE service is an RSS feed-based web monitoring application, putting social media monitoring in one stripped down web application, which can then be scaled up as required. It includes features to listen to social media content in twelve languages; assign and track conversational tone; uncover trends and comparisons; manage and promote postings; and receive alerts on specified topics.
CEO Dan Vetras comments: ‘We can help companies of all sizes leverage social media intelligence immediately, as well as deliver the most comprehensive platform to listen, learn, engage and protect their brands online in the future.’
Web site: www.visibletechnologies.com