New Acxiom CEO Stresses Insight

Marketing services firm Acxiom Corporation has hired Stephen Whyte as its CEO for Europe. A former CEO of McCann Erickson London, Whyte has underlined his belief that 'The future of marketing lies with analytics-driven insight'.

He brings two decades of marketing and senior client management experience, including time as CEO at Leo Burnett, having begun his career as an account director at Abbott Mead Vickers PLC. He holds a BA from Oxford University and is a fellow of the IPA (Institute of Practitioners in Advertising).

In his new role, Whyte will lead all aspects of Acxiom's European operations, including France, Germany, The Netherlands, Poland, Portugal and the UK.

Whyte comments: 'Acxiom stands apart in its ability to create this insight and add value for clients across the full marketing spectrum, from data analysis to channel optimization to creative services and measurement. Today's marketer needs the assurance of being able to quantify results, and that plays to Acxiom's strengths.'

Acxiom Chief Executive and President John Meyer describes Whyte as 'a senior and hands-on operating executive, well connected in the European markets', adding: 'His agency background is a natural to leverage Acxiom's unique market advantage in identifying consumer insights and converting them into effective customer engagement programs for companies around the globe.'

Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, and serves clients around the world from locations in the USA, Europe and Asia-Pacific. Web site: www.acxiom.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.