RG+A Launches Tracker

US health care specialist Roger Green and Associates (RG+A) has announced the launch of DPS® Tracker, the first ATU/tracking system based on its established patient-centered Dynamic Practice Simulation (DPS) methodology.

Established in 1991 and headquartered in New Hope, Pennsylvania, RG+A conducts research in a wide range of therapeutic areas, with physicians, consumers, payers, and regulators, for clients in the pharmaceutical, biotechnology and medical device sectors.

President and CEO Roger Green says the new tracking product offers 'more information at a price equivalent to traditional tracking studies.' It also promises to help clients define the data they should be monitoring.

Among the promises made by the new service are a complete strategic overview of the market, fully integrating patient targets, physician targets, and brand attribute goals; guidance on which brand attributes are needed to finish ahead of competitors; and the ability to correlate variables and pinpoint those shaping overall market perceptions.

Bruce Duncan, Ph.D. Chief Methodologist, says the new offering is particularly useful for capturing combination usage, explaining: 'Simulated shares are more accurate and have tighter confidence intervals than traditional allocation measures.'

The firm's web site is at www.rogergreen.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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