BrainActive Ramps Up Panels in Eastern Europe

Eastern and Central European online specialist BrainActive Market Research has expanded its reach in Russia, Turkey and Poland through the recruitment of new panel members in each country.

BrainActive now offers access to 450,000 panellists in Russia, 270,000+ in Poland, and more than 200,000 in Turkey. This brings the firm's total reach to more than 1.6 million actively managed online panel members.

The company also offers segmentation of panellists, such as by mothers of infants, teenagers, students, part time employees, and inhabitants of different cities/regions. Basic demographics including age, gender, regions, cities, household size, income and children in household are available, and others are planned for the future.

'We will continue keeping a close eye on the evolution of online market research data collection needs and wants in the other countries we operate, and try to size up our reach accordingly, on a regular basis,' stated Business Strategy Planner, Mihai Zamfir.

Bucharest-based BrainActive Market Research has a network of online panels in 19 countries across Central and Eastern Europe.

Web site: www.brainactive-mr.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.