Millward Brown Appoints US Qual CEO

In the US, Millward Brown has promoted Cheryl Stallworth-Hooper to the post of Chief Executive Officer of Greenfield Consulting Group, its North American qualitative division.

She joined Greenfield as COO one year ago from Colgate-Palmolive, where she held a number of senior level positions. During her career, Stallworth-Hooper has also held marketing and general management roles at Coca-Cola, RJR/Nabisco, and Hunt Wesson Foods. She has a BA in Radio, Television and Film from the University of Wisconsin, Oshkosh, and an MBA from the University of Wisconsin, Madison.

Stallworth-Hooper, who previously worked at Greenfield as MD from 1997 to 2001, was chosen by the firm's founder Andy Greenfield to lead the agency. He will remain with parent company Millward Brown as special advisor to Global CEO Eileen Campbell, providing leadership guidance on a number of 'intrapreneurial' initiatives and serving as a global qual advisor.

In her new role, Stallworth-Hooper will focus on leading the North American qual business, and on client relationships. She reports to Mary Ann Packo, CEO, Millward Brown North America, and is a member of the firm's North American Management Team and Global Qualitative Leadership Board.

'Cheryl's extensive global business experience, marketing expertise and first-hand knowledge of the research industry are wonderful assets that will contribute greatly to our business.' Packo commented. 'Her strategic vision and diverse background will help further develop integrated qualitative and quantitative solutions for our clients throughout North America and globally.'

Web sites: www.greenfieldgroup.com and www.millwardbrown.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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