In Turkey, TNS has been awarded a four-year contract to provide TV audience measurement, by local industry committee TIAK. The current deal, which expires in 2011, is held by AGB Nielsen Media Research.
TIAK (Television Audience Research Committee) was established in 1992 in Turkey as a joint industry committee for organising and auditing TV audiences.
Through the new contract, TNS will establish a 3,500 household reporting panel and provide TIAK with a TV meter system using its 5000 Series Modular PeopleMeter.
In addition, the Turkish industry will adopt TNS’ InfoSys
+ TV and radio audience analysis software.
Keld Nielsen, Global Business Development Director, TNS Media Research commented: ‘This latest success showcases TNS’ ability to combine our global audience measurement expertise with the media research skills of our local teams like TNS Turkey.’
This latest win follows TNS being awarded the UK BARB
TV measurement service in 2008 and new TV audience measurement contract renewals in Denmark
(2008), Norway (2008) and Slovakia
TNS Turkey’s MD Arzu Kumar said her firm is fully committed to ensuring that the new industry currency exceeds the expectations of the Turkish media industry when it goes live in 2011.
Web site: www.tns-global.com