Funds for Live Feedback Firm

London-based customer engagement specialist Fizzback has secured £1.6m in capital, earmarked for expansion into the US and continental Europe.

The privately-owned firm says its FizzbackT service helps consumer companies to drive customer engagement by soliciting instant customer feedback at the point of experience; its own artificial intelligence engine then analyses the nature and tone of comments and feeds information back both to relevant employees for resolving customer issues, and in more aggregated form via an interactive dashboard to senior management.

Fizzback claims this can dramatically reduce the cost of traditional customer insight, helping to align KPIs with customer feedback. Clients include major supermarkets and phone stores.

The second round of funding was led by Barcelona and Boston-based Nauta Capital, introduced by first round lead investor Advent Venture Partners.

Rob Keve, Fizzback's founder and CEO says Nauta 'brings a powerful combination of sector expertise and industry contacts, alongside their funding, which is already providing access to new market opportunities.' According to Jordi Viñas, General Partner at Nauta Capital, Fizzback is 'uniquely positioned to take major consumer companies to a new level of customer centricity by allowing them to listen to and act upon customer feedback in real-time.'

Advent is based in Europe and invests in world-class technology and life science businesses, while Nautu is focused on the technology and telecoms sectors with eight of its fourteen investments in Spain. Web sites are at www.adventventures.com , www.nautacapital.com and www.fizzback.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.