Viralheat Adds Location Data to Social Media Tool

Viralheat - a social media measurement product that crawls social networking and video sites such as YouTube, as well as blogs, web sites and Twitter - has been updated to filter content by location, to help marketers drive regional marketing and monitoring campaigns.

Viralheat enables brands, agencies, marketers and content producers to monitor content to identify key trends, understand community engagement and perform competitive analysis. Users can create profiles to track an individual's name or company across around 30 video and social media sites.

Its new feature can be used to search by geographical location including city and zip code. This, the firm says, can help marketers determine which areas are creating the most 'buzz' about a brand or event.

The platform also includes advanced analytics for Tweets, which are ranked on influence determined by the number of followers a user has. Using this metric, Viralheat will also determine the 'top influencer' based on the number of mentions and re-Tweets.

Web site: www.viralheat.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.