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Opinium Research Rolls Out UK Political Poll

October 26 2009

Full service agency Opinium Research has launched a UK political poll which will track voter intention on a weekly basis ahead of the 2010 general election.

Just a week ago, Canada-based public opinion firm Angus Reid Strategies announced it had partnered with UK political blog PoliticalBetting.com to run online polls on the site to track voter intentions.

Opinium Research's own launch follows its partnership with Michael Bruter, Senior Lecturer in Political Science and European Politics at the London School of Economics (LSE), to conduct a project assessing the meaning of European identity across c.30,000 citizens and 27 European Union member states. Earlier in the year, the firm also predicted the results of the European elections.

Opinium was founded in 2007 by YouGov's former Head of Market Research Mark Hodson, to offer research in customer loyalty, employee satisfaction, public sector, financial services and media research.

In August, the firm reported rapid growth for the trading year 2008/2009.

Web site: www.opinium.co.uk .

All articles 2006-18 written and edited by Mel Crowther and/or Nick Thomas.

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