BlueKai Launches Quarterly Consumer Intent Index

Online purchasing data firm BlueKai is to issue a quarterly index of consumer intent data across the web, based on activities such as price search by auto make and model, travel destination search by airport or city, or activity on price comparison sites.

The firm aggregates shopping and research activities across the Internet, and provides data for marketers, ad networks or publishers to help with their ad targeting initiatives. It's new service, BlueKai Pulse, will draw insights from its Data Exchange, which aggregates anonymous intent data from more than 145 million unique users with US e-commerce, auto comparison sites and online travel agencies.

'Via the BlueKai Exchange, we have unique access to a large set of these intent actions across key verticals,' stated CEO Omar Tawakol. 'The BlueKai Pulse is a way to encapsulate our view of intent actions across the web and to share it with the industry as a measure of consumer in-market shopping trends.'

Web site: www.bluekai.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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