GH Korea Joins Harris Interactive Global Partner Network

Market research and consulting firm GH Korea (formerly Global Research Institute) has become the newest member of the Harris Interactive Global Partner Network.

The network enables members to exchange research expertise and share local-country knowledge on research projects conducted in their region.

South Korea becomes the 13th global partner network member along with companies representing Africa, Asia, Australia, the Caribbean, Western Europe, Central/North/South America, and the Middle East.

GH Korea, which was founded in 2004, focuses on public policy and political polling, customer brand awareness, usage and satisfaction research in both its consumer and business-to-business work. The firm is based in Seoul and conducts research projects around the region and globally.

Through the alliance with Harris Interactive, GH Korea hopes to expand its presence in the technology, advertising, automotive and healthcare and pharmaceutical industries. The partnership will also enable it to utilize Harris Interactive's experience in online survey methodologies.

'Korean research firms need to be globalized to maintain their competitiveness, and GH Korea now has a competitive advantage through its partnership with Harris Interactive,' states GH Korea CO Yong-keun Ji. 'I am convinced that we will find growth by adopting Harris Interactive's research methods, including its focus on online research, and commitment to innovation.'

Humphrey Taylor, Chairman of The Harris Poll added that his firm's work with GH Korea will 'draw on our expertise in polling for the media, government agencies and policymakers in many countries over many years'.

Web sites: www.globalri.co.kr and www.harrisinteractive.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.