QualVu, which provides online video-based research solutions, has announced a new product offering instant and ongoing access to webcam-enabled panels for face-to-face qual insights.
QuickVu integrates the firm’s online VideoDiary™, a platform for video-based qualitative research where participants use fixed or handheld webcams; with a panel set-up to enable clients to quickly ‘bounce an idea’ off their target consumers.
CEO John Williamson says QuickVu delivers ‘rich, voice-of-the-consumer insights and gain actionable information in 72 hours or less.’ Clients select a panel, either creating their own private group or accessing one of QualVu’s rated panels; deliver assignments to panel members who log in to view pre-recorded video questions and then use webcams to record the response; and finally receive a VideoReport with highlight reels.
The firm says QuickVu is ‘ideal for difficult-to-find, low-incidence consumers, geographically disperse people, or groups requiring stringent screeners’.
QuickVu integrates the firm’s online VideoDiary™, a platform for video-based qualitative research where participants use fixed or handheld webcams; with a panel set-up to enable clients to quickly ‘bounce an idea’ off their target consumers.
