Online audience data specialist Webtrends has released a new version of its flagship Analytics package, offering real-time data and alerts which trigger when key web site metrics reach, or fail to reach, pre-set targets.
Webtrends Analytics 9 promises to give busy marketers ‘the ability to quickly and easily measure data on the go’. New features include real-time alerts providing analytics for current activity and comparisons with the previous 24-hour period and for 365 day traffic, delivered via a range of channels including email, RSS feed, SMS, and Twitter direct messages. The firm will also launch a native iPhone application with access to alerts and real-time data.
CEO Alex Yoder comments: ‘The web has progressed from a single channel to a platform of multi-threaded interactions across multiple domains that is now the norm for top brands. The challenge this poses for business lies in harnessing real-time data to drive business value through action.’
