Webtrends Upgrade Gives Real-Time Data

Online audience data specialist Webtrends has released a new version of its flagship Analytics package, offering real-time data and alerts which trigger when key web site metrics reach, or fail to reach, pre-set targets.

Webtrends Analytics 9 promises to give busy marketers 'the ability to quickly and easily measure data on the go'. New features include real-time alerts providing analytics for current activity and comparisons with the previous 24-hour period and for 365 day traffic, delivered via a range of channels including email, RSS feed, SMS, and Twitter direct messages. The firm will also launch a native iPhone application with access to alerts and real-time data.

CEO Alex Yoder comments: 'The web has progressed from a single channel to a platform of multi-threaded interactions across multiple domains that is now the norm for top brands. The challenge this poses for business lies in harnessing real-time data to drive business value through action.'

The company is online at www.webtrends.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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