MB Australia Creates Senior Role

Millward Brown has promoted company veteran Daren Poole to the newly-created position of Chief Client Officer (CCO) for Australia, effective 1 January.

Poole will lead new business development and have national responsibility for Millward Brown client solutions including online service Dynamic Logic and media evaluation agency Millward Brown Precis.

He worked for Millward Brown in the UK, Europe and Asia before joining the Australian company in February 2007 as Managing Director, Sydney.

Millward Brown Australia MD Ben Dixon says Poole has done 'an outstanding job' leading the Sydney office, and adds: 'Having someone of Daren's calibre as CCO will facilitate a step-change in our business and bring us closer to our goal of being Australia's leading evidence-based brand and communications consultancy.'

Millward Brown www.millwardbrown.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.