dunnhumby Adds Modelling Expertise

dunnhumby has acquired KSS Retail, which provides price modelling and optimization solutions for retailers worldwide.

dunnhumby runs Tesco's groundbreaking Clubcard loyalty scheme, but also works for clients including Procter & Gamble, Shell, Coca-Cola and Mars. The firm analyses shopper activity in over 200m households worldwide, employing more than 1,200 people in 26 offices in 16 countries in Europe, Asia and the Americas.

KSS, which will operate as an independent business unit of dunnhumby and maintain its existing management structure, works with retailers in the grocery, drug, convenience, online and general retail segments. Its software generates optimized prices based on consumer demand and claims to accurately model and forecast the effects of retailers' future pricing and promotional decisions.

According to Edwina Dunn, co-founder and Chief Exec of dunnhumby, the deal enables her company to bring KSS' 'great retail pricing expertise' to a wider retail audience. She adds: 'We have worked with KSS Retail for the past year and quickly recognized the superiority of their science and price optimization tool. I am tremendously excited about the opportunity to bring some exceptionally talented and motivated people into the dunnhumby family.'

KSS CEO Lance Jacobs comments: 'dunnhumby has a proven reputation in the retail industry for delivering actionable customer insights. By leveraging dunnhumby's expertise with our price optimization technology, we will be able to jointly bring unprecedented value to the retailer, manufacturer and the consumer.'

Web sites: www.kssretail.com and www.dunnhumby.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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