New US Firm Offers Health Care Analytics

A new US-based pharmaceutical specialist, MedTera, has announced its official launch. The company provides integrated marketing solutions for the healthcare, life sciences and pharma industries, using analytical metrics including ROI models.

A wholly-owned subsidiary of Structural Graphics, MedTera says it will partner with pharmaceutical companies with real-time ROI metrics on fully integrated, closed-loop strategic marketing programs. President David Duplay comments: 'Our mission is to provide pharmaceutical marketers with the newest dimension in education, communication, promotion and analytics.'

The range of MedTera branded programs and solutions include MedTera™ 360, a closed-loop marketing program that starts with detailed market segmentation and targeting to identify the right audience; RxAccelerator, which promises to accelerate the growth of market share and increase new patient starts through market segmentation, influential marketing tools and ROI analysis; and Rx Loyalty, which consists of online and off-line tools which help establish ongoing relationships with patients to drive adherence, compliance and persistency. Other tools include Clinical Dialogue and Clinical Perspective.

The company is headquartered in New York and is online at www.medterasolutions.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.