WPP-owned insight consultancy Kantar has re-branded the media assets of TNS, KMR Group and BMRB Media as Kantar Media.
The move follows WPP’s acquisition
of TNS in 2008, which has since led to the merger of TNS Custom with Research International, and
of TNS Custom’s UK Social sector with BMRB’s social research team to form TNS-BMRB.
The integration of the media teams has been designed to provide clients with simplified access to the full range of Kantar’s specialist media services including media monitoring and insights, evaluation, analysis software and audience measurement services.
Kantar Media will offer these services and solutions through three areas:
- ’TGI & Custom’ (formerly BMRB Media) headed by Richard Asquith, will provide a global network of syndicated single-source marketing and media studies that measure consumer product and brand consumption, attitudes and media usage.
- ‘Audiences’ (previously called TNS Media Research) headed by Richard Marks, will deliver worldwide TV, radio and Internet audience measurement.
- ‘Intelligence’ (formerly known as TNS Media Intelligence) led by Madeleine Kernot in the UK, offering strategic advertising, marketing and PR information as well as digital and social media intelligence services with Compete and Cymfony.
‘The evolution to Kantar Media enables us to offer integrated media audience measurement, consumer understanding, competitive intelligence, and behavioural analytics at every step in the communications cycle,’ explains Kantar Media CEO Jean-Michel Portier. ‘In doing so, we help our clients to master the momentum of media.’
Kantar Media Chairman Andy Brown adds that the transition reflects the integration of TNS Media, BMRB and KMR Group, as well as SRDS (online media planning solutions), to offer a ‘360° perspective’ that includes audiences and brands.
To mark the launch, Kantar Media is hosting an exclusive party tonight at a top celebrity haunt in the heart of London’s media district.
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