EIAA Sets Up Insight Council

In London, The European Interactive Advertising Association (EIAA) has launched an Insight Council, comprising heads of research and digital commercial specialists from both EIAA member companies and agencies.

The EIAA is a pan-European trade organisation for sellers of interactive media, whose members' networks account for 79% of the European online audience.

Its new council will be tasked with working more closely with media owners and agencies to grow the European online advertising market, while expanding the EIAA's Mediascope Europe media consumption study in 2010.

Mediascope Europe, which was initiated in 2003, is widely used by advertisers and media agencies to support their media strategies and prove the case for greater online media investment. Fieldwork is conducted by Synovate, GlobalPark, TNS and Doxa.

'The creation of the EIAA Insight Council will enable us to create a unique environment where leading research and commercial players can come together to grow the industry's consumer and market insight,' explained EIAA Executive Director Alison Fennah.

The council will also be involved in the EIAA's flagship research projects such as the Marketers' Internet Ad Barometer and the Pan-Euro Display Ad Campaign Study.

This will enable it to offer additional insight into trends identified from the research, and work together to support emerging commercial opportunities.

Companies on the council include:

• Aegis Group
• AOL Advertising
• eBay International Advertising
• Havas Digital
• Havas Media
• i-level
• Interpublic Group
• Microsoft Advertising
• Omnicom Group
• Orange Advertising
• Pilot
• VivaKi
• WPP
• Yahoo! Europe.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.