Econsultancy Hires to Expand US Research Practice

London-based Internet research and training firm Econsultancy has hired former Marketing Sherpa Research Director Stefan Tornquist, to lead the US expansion of its research and best practice programs.

Econsultancy, which has offices in London and New York, offers best practice reports, analysis and insight into the business of digital marketing and e-commerce. The firm also provides training, and runs the UK's only MSc in Digital Marketing together with Manchester Metropolitan University.

In addition, the firm publishes the Web Analytics Buyer's Guide which is aimed at companies investigating the market for web analytics providers.

Tornquist joins from MarketingSherpa, which conducts primary research and publishes marketing case studies and benchmark data. While there, he led the firm's research initiatives, and was responsible for conducting primary research and well as selecting partner research data for its annual Benchmark Guides.

'We seek to hire only the very best people in their fields, who are passionate, knowledgeable and respected in the digital marketing and e-commerce community,' stated Econsultancy CEO Ashley Friedlein. 'We couldn't ask for more in Stefan and we look forward to him bringing his considerable expertise to our members, our research and our events in the US and globally.'

Web site: www.econsultancy.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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