New Platform Redefines Ad Engagement

In the US, ad retargeting specialist mediaFORGE has developed a new system for measuring online engagement and subsequent post-engagement conversions.

Traditional retargeting is based on a 'view-through' model - whereby consumers are served an ad, and although they may not take any immediate action, they later return and make a purchase.

With mediaFORGE's new platform, advertisers are only charged for conversions when their customers actually engage with an ad, by clicking through the ad to make a purchase.

'The absolute best metric of an ad's influence on a purchase is ad engagement,' stated President Tony Zito. 'By measuring engagement and post-engagement conversions, advertisers can completely abandon the archaic and flawed model of view-through as their default attribution methodology.'

Web site: www.mediaforge.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.