TNS Cements Pakistan Partnership

TNS has formalised its partnership with qual and quant agency Aftab Associates, to offer services in Pakistan and Afghanistan under the brand name of TNS-Aftab.

Aftab has more than 27 years' experience in marketing research and consultancy in Pakistan across many sectors including packaged goods, financial, telecom, beverages, personal and home care, tobacco, media and social. The firm also has experience of conducting fieldwork in Afghanistan and Kashmir.

Services include customer satisfaction studies, market segmentation, market sizing, concept tests, mystery shopping and opinion polls, and the company also conducts focus groups, in-depth interviews, in-home visits and ethnographic studies.

In addition, TNS-Aftab has developed a socio-economic classification system for Pakistan, and offers syndicated research programmes such as TNS Tracker Plus - a continuous brand health monitor, Kids Media Reality, Media Index Teen, Youth Panel and the National Readership Survey.

The company has a team of more than 40 based in its headquarters in Lahore, and offices in Karachi and Islamabad, as well as an extensive field setup across 12 cities in Pakistan to offer both urban and rural area coverage.

'This agreement will undoubtedly pave the way for a mutually rewarding future and will allow us to capitalize on the high growth marketing research potential in Pakistan,' stated Steve Hamilton-Clark, CEO of TNS Middle East & North Africa.

H Aftab Ahmad, CEO of Aftab Associates, said that the partnership would not only offer TNS-Aftab access to TNS's branded solutions, training and technology; it would also provide the 'best of the world's research solutions' coupled with strong local client service.

Web sites: www.tnsglobal.com and www.aftabassociates.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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