Sound TV Launches to Offer Youth Insight

International youth research agency The Sound Research has launched 'The Sound TV'; an online video insight tool. The company will analyze the behaviour and outlook of the 16-29 year olds who broadcast on it.

The Sound Research - which has offices in New York, London and Vancouver - works on projects for brands such as Unilever, Puma and MTV.

Its new service offers young people around the globe the opportunity to provide feedback about their lives, while other participants and clients tune in.

Respondents are invited to provide their thoughts and views on a range of specific research issues, to enable The Sound to build a picture of their lives. Those taking part are eligible for incentives ranging from $100 to $250 for the best video responses each month.

Each month the topic of the Sound TV will change, in order to build a searchable database of clips and a series of insight based 'TV Channels' over time.

Founder and CEO Ian Pierpoint says the first monthly topic generated interest from a wide spectrum of respondents from North America and Europe, who signed on to share their views on what makes their generation so distinctly different from their parents' or grandparents'.

'For some time we've been asking young people to create films for us and we've been amazed at how insightful and engaging they are,' explained Pierpoint. 'Clients need to get really close to their target to understand them and The Sound TV offers a raw and unfiltered window into how young people think and what they want.'

Web site: www.thesoundresearch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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