Former Synovate Execs Form Turkish Firm

In Turkey, three former Synovate Directors have formed strategic market research consultancy Sia Insight, based in Istanbul.

Founders Basak Ertunc Biyikli, Didem Okumusoglu and Huseyin Tapinc have each worked in the sector for ten to twenty years, and were all Directors at Synovate Turkey and/or Synovate's CEEME region.

Services include product, brand and communication management; management of internal and external relationships; and culture and entertainment research. Sia also offers itself as an internal research team to clients where required, and will run creative brand development and concept clinics.

Web site: www.sia-insight.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.