Ventana to Analyse Analytics

Benchmarking and business technology advisory firm Ventana Research has launched a study to assess the deployment and direction of IT and business analytics within companies worldwide.

The research will examine analytics use by executives in a full range of business and IT functions in organizations of various sizes. In addition to finding and analysing best practice, the study aims to chart the level of maturity of organizations in terms of their use of analytics.

Mark Smith, CEO and EVP of Research says businesspeople at all levels need guidance about the use of analytics, including 'best practices and common mistakes in choosing the right measures, metrics and key indicators'. He adds: 'There is a lot of buzz about analytics, but not enough sound research, too few facts and too little expertise to firmly educate the buyers on the practical steps they need to take to move forward for their organization.'

All qualified participants will receive a report on benchmark research findings and a set of recommendations; while clients will be able to tap the findings via the firm's advisory service, Ventana On-Demand.

In addition to benchmark research, Ventana provides market coverage and in-depth tracking of hundreds of technology providers. The new service is detailed at www.ventanaresearch.com/analytics .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.