Canadian Firms Merge

In Alberta, Canada, marketing services firm Twist is merging with marketing, brand and communications agency Creative Intelligence (Ci).

Formed in 2002, Twist's services include market research consultancy in addition to brand strategy, market entry and communications consultancy.

The combined company will operate under the Twist Marketing brand, with five partners: Twist's Catherine Proulx and Roger Jewett; and Ci's Melanie James and co-founders Dean McKenzie and Barry Anderson.

'We are very excited to be merging with an agency of Creative Intelligence's stature' comments Twist Marketing CEO Roger Jewett. 'Our strengths are complementary, our cultures and approach to marketing are very similar and the timing is ideal. We are in growth mode and this merger creates a very talented team and a broader scope of services to best serve our existing and future customers.'

Dean McKenzie, President of Creative Intelligence says the firms are 'a natural fit', adding: 'Our merger with Twist Marketing provides us with additional strategic, interactive and creative resources.'

Web sites: www.twistmarketing.com and www.ciacanada.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.