Research Now Expands Panels in Spain

Online panel specialist Research Now has launched a new B2B and Affluent Consumer research panel in Spain, where it has also partnered with Iberia Airlines to offer Iberia Plus members the ability to earn points in exchange for sharing their opinions.

Last October, Research Now opened its seventh European office in Madrid, to provide a local service for Spanish clients.

Its new panel has been developed to provide clients with access to hard-to-reach business decision makers in the country.

Samy Abdelhay, Client Development Manager in Spain, comments: 'Our ability to enrol business professionals into our European online B2B and affluent consumer panels will offer the market research industry a fresh, highly responsive audience of business professionals throughout the European region.'

In addition, Research Now says its partnership with Iberia Airlines, will enable members of the airline's loyalty program to earn points by participating in online market research surveys. Iberia joins other partners, including Air France/KLM, British Airways, Emirates, and Virgin Atlantic Airways, whose customers are members of Research Now's parent firm, e-Rewards' opinion panels.

Web site: www.researchnow.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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