The Oxford Research Agency (TORA) has revealed plans to expand beyond its UK home with new offices in North America and mainland Europe in the summer; and has shuffled its senior management to ready itself for the move.
Chris Sinclair and Andrew Tharme, who led a venture capital-backed management buy-out
of the company in April 2008, become CEO of the expanded group and MD of the UK business respectively.
Most of the firm’s customer experience and FMCG research work is conducted via interactive online studies. Sinclair says the expansion is underpinned by the firm’s ‘innovative approach to testing products, packs and concepts, with full integration with our validated food and drink volumetric model’. He adds: ‘We are seeing considerable demand for our unique products across the globe and are looking forward to providing clients with a fresh and exciting approach to developing and launching better global food and drink products.’
The agency, which is actively recruiting for staff for its new offices, is online at www.tora.co.uk