Gains Launches Singapore Agency

Former Synovate Director Dr Neil Gains has launched a market research consultancy, Tapestry Works, in Singapore, to service organisations across Asia.

Before launching Tapestry Works, Gains spent 10 years with AMI/Synovate in Indonesia and China. For the 11 years prior to this, he worked as Head of Sensory & Consumer Research at Cadbury Schweppes.

Gains says that his new firm will work with clients to gain additional value from their existing multiple data sources: 'Clients are increasingly drowning in a deluge of data, and can often add far more value to their business by leveraging existing knowledge than by commissioning new research.'

In addition, his firm will use the latest understanding of brain science and offer adult learning, to design research and training programs.

'Latest advances in our understanding of how the mind works challenge many existing research practices, and Tapestry Works will leverage this knowledge to make research more efficient and effective and, above all, more creative and inspiring.'

Gains plans to open offices in other key Asian hubs over the next two years.

Web site: www.tapestryworks.asia .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.