In the US, Networked Insights - which gathers customer intelligence from social networking, sites - has closed a $5m Series A funding, which it will use to expand its SocialSense media listening platform, launch new products and accelerate growth.
The firm launched in 2007 to connect businesses with real-time customer-to-customer interactions, after securing an initial $4m in venture capital funding. Its SocialSense tool provides a segmented and focused look at conversations and interactions happening online. Mining data from 300 million people, and 1.5 billion conversations monthly, it pinpoints 'important' conversations while uncovering emerging trends and insights about a given brand or campaign.
'What brands and agencies can learn from social media has applications far beyond social media,' states founder and CEO Dan Neely. 'This infusion of capital will propel us even further in that direction, tapping the power of the largest focus group in the world to improve any and all marketing activities that rely on understanding the customer.'
The new funding has been led by previous investor Kegonsa Capital Partners.
Web site: www.networkedinsights.com .
All articles 2006-19 written and edited by Mel Crowther and/or Nick Thomas.