Optimisa Rebrand Completed

In the UK, Optimsa has completed the re-brand of its research companies - Quaestor, Buckingham Research and AiA Research - as Optimisa Research.

Last month, the group moved to new offices, ahead of the rebrand. Existing London-based Optimisa teams from other sites relocated to the larger premises in Blackfriars Road, while Buckingham Research staff also moved there from their previous office in Cookham, Berkshire.

'This rebrand and reorganisation enables us to draw on the extensive talents and expertise from across the group,' explained Optimisa Research CEO Michelle Norman. 'The move will enable us to combine industry and sector knowledge with a greater focus on individual client requirements - supporting a strategic and proactive approach to project delivery.'

The rebrand will not affect the other Optimisa companies: KAE Marketing Intelligence or Report International; Qmedia, the specialist media proposition, will remain as a sub-brand of Optimisa Research.

Web site: www.optimisaplc.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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