Recently launched research panel provider krea has partnered with sample marketplace firm Cint to recruit new panels and increase the overall sample available to clients across India.
krea was set up by Dexterity co-founder and 'serial entrepreneur' Pravin Shekar, to provide online and off-line panels in India.
The company claims to be the only firm in the country providing advisory panel services on a 'BM3' framework (Build, Manage, Maintain and Monetize).
Through the partnership, krea will work with clients and partners to build new panels – either through converting their existing customer databases into research access panels, or by building panels from scratch in the Cint Panel Exchange (CPX).
'Through the local expertise of Pravin Shekar and his team, Cint will be able to tap into this increasingly influential and emerging market,' states Cint's Global Sales Director Richard Thornton. 'It is our goal, through krea, to support this growth and drive online research by bringing our innovative technology platform and solutions to Indian clients.'
Shekar says the partnership and Cint's technology will enable his firm to build panels in the healthcare, youth and mobile sectors.
Web sites: www.cint.com and www.krea.in .