MrWeb Logo
DRNO - WORLDWIDE
SEARCH:

Type Ref No. or Search Term and Hit Return

Daily Research News Online

SGA - No Surprises... just sound career advice and support

Most viewed items
in the last week...
  1.   Ipsos Strengthens North America Leadership  
  2.   Crimson Hexagon Debuts Real-Time Social Media Monitoring  
  3.   Kantar Firms Link with Double Verify for Digital ROI  
  4.   Radius GMR Acquires Profile Marketing Research  
  5.   St Ives Buys Digital Agency Branded3 for £10.7m  
  6.   Business Intelligence Firm RJMetrics Raises $6.25m  
Each ( * ) indicates > 1,000 views
Select a region below...
  • UK
  • USA
  • Asia
  • Australia
MrWeb UK
MrWeb USA
MrWeb Asia
MrWeb Australia

Engage Hires Former YouGov Head of Qual

May 11 2010
In the UK, consumer insight and market research specialist Engage Research has appointed YouGov’s former Head of Qualitative Research Andy Barker as a Director.

Andy BarkerLondon-based Engage was founded more than five years ago by a team of Research International Directors, with backgrounds in consumer, fmcg, innovation and packaging research.

Barker joins them with more than 20 years’ mainly qual experience. Since 2008, he has worked at YouGov, where he built the firm’s qual business from scratch. Before this, he was a Director of boutique agency Spinach, and MD of Qualitative Research at Research International.

‘Andy is enormously experienced – having worked both with UK and international clients across a range of product categories,’ states Research Director Lyndsay Peck. ‘His experience in consumer understanding, communication/brand strategy and product innovation supplements the existing strengths within the Engage team, and underpins our commitment to provide senior input on research projects.’

Web site: www.engage-research.com .