Daily Research News Online

Research+Results Munich - 28th-29th October 2015 - the leading international trade show for MR - Register now for free admission!

Most viewed items
in the last week...

  1.   Nielsen Launches 'Homescan Consumer Moments'  
  2.   HCD Debuts Neuroscience-Based Game Research Tools  
  3.   Online Community Specialist GutCheck Hires Renee Smith  
  4.   M3 Global Research Readies for Philadelphia Opening  
  5.   Schlesinger Buys Medical Fieldwork Firm MedQuery  
  6.   Kantar Names Efrain Ribeiro Chief Research Officer  
Each ( * ) indicates > 1,000 views
Select a region below...
  • UK
  • USA
  • Asia
  • Australia
MrWeb UK
MrWeb Asia
MrWeb Australia

New Tool to Make Social Media Research-Friendly

May 13 2010
In the US, boutique social media marketing research firm Conversition Strategies has teamed up with sample specialist Peanut Labs to launch a tool which enables researchers to scientifically measure opinions registered in social media.

SocialVoice aims to make sense of social mediaConversition Strategies, which was founded last year by former Ipsos and NPD executives Jean Davis and Tessie Ting, focuses on social media analyses from its bases in the US and Canada.

The firms’ SocialVoice product has been designed by researchers to provide the variables needed to transform unstructured social media conversations into data that ‘mirrors’ traditional survey research data. By incorporating techniques such as sampling, weighting, sentiment analysis and content analysis, SocialVoice enables researchers to merge survey research with social media research.

‘The fact that researchers can easily combine the benefits of traditional survey research with those of social media research is of utmost importance to us, and we’re happy that SocialVoice can be that uniting product,’ says Davis.

Web sites: www.conversition.com and www.peanutlabs.com .