Truviso Hires Web Analytics Trio

US real-time analytics firm Truviso has appointed former Visual Sciences execs Christopher Reid as Vice President of Sales, Shaun Lowry as Director of Business Development, and Curt Brown as Director of Systems Engineering, to spearhead its entry into the high-end web analytics market.

Founded in 2006, Truviso's Visitor Insight & Analytics software delivers visitor insight for hundreds of audience segments, and centralizes the measurement of visitor interactions across web sites, social media, ad servers, video, mobile and online marketing campaigns.

Reid joins with 20 years' software sales and sales management experience. Most recently, he led the sales team at Visual Sciences (formerly Web Side Story), where he grew revenue from $15m to more than $100m. Prior to that, he led the sales organization at Merant, a global e-business software services company.

Lowry brings more than 15 years' enterprise sales experience and leadership to Truviso. In 2008, he co-founded web analytics firm WebForensics, prior to which he served as VP of Sales for Visual Sciences, and as a Sales Executive for Omniture.

Brown joins from marketing and analytics software solutions company Unica, where he supervised sales engineers. Before this, he served as Director of Sales Engineering and Professional Services for the North America and Asia Pacific regions for Visual Sciences.

'We are pleased to welcome Chris, Shaun, and Curt and their unique combination of web analytics knowledge and business development acumen,' said CEO Tom Rowley. 'As we build momentum in the web analytics market, their experience and focus will be invaluable to capturing market share and delivering the next generation of web analytics software.'

Web site: www.truviso.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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