Mexico, Brazil Debuts for Forrester's Technographics

Forrester Research has extended its Latin American Consumer Technographics survey, to offer insights into how technology affects the way consumers select, purchase, use and communicate about products in Brazil and Mexico.

The survey was launched in 1997, since when the firm has surveyed more than 3 million households and individuals worldwide, and today provides data and insights on consumers in North America, Europe, Asia Pacific, and Latin America.

Highlights from the recent survey showed that 63% of Brazilians are regularly using social networking sites, compared with 22% of Mexicans. This could be explained by the fact that 45% of Brazilians connect to the Internet via broadband, while just 28% of the urban Mexican population does so - primarily due to lack of computer access.

'As technology creates a more global consumer, Technographics provides market researchers the ability to analyze their opportunities; segment their customers and prospects; track online, offline, and mobile markets; and benchmark their competition,' explains Jill Chiara, VP, Role Manager, Market Research & Data.

Latin American Technographics will encompass 10,000 in-person and online consumer surveys this year, across the 12 largest metropolitan areas in Brazil and the 10 largest metropolitan areas in Mexico.

Web site: www.forrester.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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