Forrester Hires for 'Sales Enablement' Research

In the US, Forrester Research has appointed Dr Brian Lambert as Senior Analyst for Sales Enablement, to continue the expansion of the division which provides research, consulting and services to help clients develop customer-centric sales and marketing strategies.

Lambert joins the team with 15 years' experience in all facets of sales, sales management, and sales performance improvement. Most recently, he worked at the American Society for Training & Development (ASTD), where he was Director of Business Segmentation, responsible for launching the Sales Training Drivers practice. While there, he also developed research, content and tools to help client companies drive sales team development and performance.

Prior to this, he held positions with Dun & Bradstreet (D&B), Revenue Growth Management Consultants, as well as the US Air Force where he served as a Logistics and Group Training Officer.

Web site: www.forrester.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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