Invoke Restructure Promotes Analytics Offer

Following the recent appointment of new CEO Basil Bennett, online qual specialist Invoke Solutions is dividing its business into two units - the first specializing in concept analysis and the second focusing on analytics capabilities.

The US-based firm is best known for concept optimization, and the first of its new units will use this expertise to analyze copy testing, product concepts, messaging, communications, packaging, naming, identity and consumer insights.

'Clients tell us that what they value most is our ability to enable the development and optimization of marketing ideas in a real-time setting with all of the necessary stakeholders involved,' explained Peter Mackey, EVP of Research.

Additionally, from July, Invoke will establish a second business unit dedicated to its Engage Analytics reporting capability, which offers a real-time, web-based dashboard and data portal that houses all project and program data.

This business will be re-branded in the summer, when a new analytics product will be launched.

'We are excited to enter our next phase of growth with a focused company ethos and corresponding strategy,' stated Bennett. 'This is just the beginning; over the next 12 months we intend to announce several additional services and research businesses that will both enhance our market position and increase our value to our customers.'

Web site: www.invoke.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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