Former Nielsen Panel Pioneer Joins SSI

Survey Sampling International (SSI) has hired Jessica Sullivan as Director, Access & Engagement, Asia Pacific.

Sullivan, whose new remit includes ensuring a positive experience for respondents, has thirteen years' MR and online marketing experience. Most recently, she was Global Marketing Manager of Consumer Online Access Panels at The Nielsen Company, based in Sydney, and played a key role in the development of the research giant's consumer panels in Asia Pacific, working with SSI on a regular basis.

Prior to this she worked on standards and best practices for Access and Engagement across Nielsen YourVoice and BASES panels, and launched Nielsen's Mixed Field Methodology with a Mixed Access Panel in China. From 1998 to 2004, she helped establish the Consult panel which merged with the Nielsen YourVoice panels.

A graduate of Australian Catholic University, she holds a Bachelor's degree in Business Marketing.

Rene Bos, SSI's MD Asia Pacific, comments: 'Jessica has spearheaded many innovations in the areas of offline and online panel marketing research and communications. Her experience will be invaluable in continuing to develop leading solutions in access and engagement for SSI in Asia Pacific.'

Founded in 1977, SSI has 17 offices in 15 countries and is online at www.surveysampling.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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