UK marcoms firm Brahm and sister agency swamp have re-branded as 'Brass', while unveiling a new approach as a digitally-centred marketing and insight agency.
Billing the new venture as the largest independent communications agency outside London, Brass CEO John Morgan says the Brass brand aims to create an environment where insight, creativity and technology can be applied across all marketing channels.
'The Internet and mobile technology have changed the way we behave, purchase and interact. Digital is at the heart of most consumers' lives, and so it has to be at the heart of most brands' marketing strategies,' he adds.
The firm employs a combined staff of 180 creative and strategic executives, who work with government departments and agencies from large corporates to SMEs. No job losses will result from the merger.
Insight operations will continue to be led by Anna Cliffe, who says that the rise of social media and digital marketing has created a new breed of researcher - the 'digital insighter'. She comments: 'As an ambitious and growing insight and communications consultancy, we wanted to embrace these changes even further by restructuring our entire business to meet these challenges head on'.
Brass's senior digital team was boosted recently by the appointment of Digital Solutions Director Mark Kelly, who joined the firm from McCann Erickson.
Web site: www.brassagency.com .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.