In the US, Vovici’s former Chairman and CEO Dean Wiltse has set up a mobile measurement agency called Thumbspeak, to enable businesses to reach mobile audiences and gain insights from hard-to-reach consumers.
Headquartered in Scottsdale, AZ, Wiltse’s new venture offers a self-service solution for entering questions online and sending them to targeted, mobile audiences.
The firm has already rolled out the ‘Thumbspeak Mobile Opinion Measurement Network’, the ‘Thumbspeak Mobile Targeting Tool’, and the ‘Thumbspeak Mobile Application for the iPhone’.
Having downloaded the iPhone app, the user registers by answering a small number of attribute questions such as age, gender, education, employment, marital status and location. When the registration is complete, the user enters the Thumbspeak Mobile Network and businesses can begin to ask them questions and offer them rewards.
Wiltse says the iPhone app is ‘fun to use’, and claims that people who normally avoid taking surveys will take one using the system. ‘Our iPhone app allows users to have fun answering questions, on their time, when and where they want and to get compensated for their effort,’ he says. ‘Our fast growing network of users will enable a business to ask a specific type of person a question and get an answer instantly.’
has more than 25 years’ entrepreneurial experience. He left survey software firm Vovici last year after four years with the firm. Prior to this, he was CEO and President at Greenfield Online, President of the Software Division at Engage Technologies, and VP of Sales at Vivo Software.
Web site: www.thumbspeak.com