ARF Appoints Marans for Media Research Role

In the US, the Advertising Research Foundation (ARF) has appointed media research veteran David Marans as Executive Vice President of Media.

Founded in 1936 and based in NYC, the ARF has more than 400 member firms, including advertisers, advertising agencies, associations, research firms and media companies.

Most recently, Marans worked as SVP Consumer Research & Insight at A&E TV Networks, prior to which he was EVP of Media for Nielsen IAG, working alongside networks, advertisers and agencies to help them understand how to use IAG's viewer response data.

Before this, he spent 17 years at WPP-owned MindShare as Media Research Director, and 13 years as Media Research Director at J.Walter Thompson. He began his career as a VP at Young & Rubicam Advertising.

He is also Co-Chair of the ARF's Video Council, which analyses new measurement methods to help the effectiveness of video and TV.

'We are very fortunate to have attracted someone of David's stature,' states Bob Barocci, ARF's President and CEO, who describes Marans as a 'world class executive'.

Web site: www.thearf.org .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.