Surge Expands PR Omnibus

PR research specialist Surge Research, Inc. has announced that its omnibus survey will now run daily.

Surge offers a broad range of survey types from focus groups and in-depth interviews to competitive intelligence gathering and social media analysis.

Its omnibus studies are census-based studies of 1,000 or more Americans aged 18-64 and come packaged with complementary brainstorming sessions, questionnaire development, data analysis and a formal review of press materials to ensure the accuracy of findings.

According to CEO Andrew Edwards, 'the complex, shifting nature of the public relations and marketing communications industry requires a focused, scientifically-valid research solution that can field a survey in a timely and efficient manner.'

The company's home page is at www.surgeresearch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.