US Investor Buys Into Chinese Digital MR Firm

US private investment company Silver Lake has acquired a 62% stake in Chinese digital marketing solutions firm Allyes Online Media, which specialises in online ad agency services and online market research.

The share, which has been acquired from Allyes' parent company, digital media firm Focus Media Holding, is reported to be valued at $124m.

Established in 1998, Allyes provides a complete suite of digital marketing solutions and Internet ad technology. Through its proprietary AdForward solution, the company offers ad publishing, creative production, tracking, targeting and performance analysis. The firm is headquartered in Shanghai, with additional offices in Beijing, Shenzhen, Guangzhou and Chengdu.

Allyes previously worked with Nielsen//NetRatings to track results of its clients' online ad campaigns through the use of tagging technology.

'We are delighted to welcome Silver Lake as our majority shareholder and strategic partner,' states CEO David Zhu. 'Allyes looks forward to leveraging Silver Lake's deep technology background and exceptional insights in the global digital market as we continue to grow and innovate our business strategies.'

Web sites: www.silverlake.com and www.allyes.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.